Lufthansa is the largest airline in Europe, both in terms of fleet size and the number of passengers. It is also one of the five founding members of Star Alliance, the world’s largest airline alliance.
Presenting new long-haul destinations
As Lufthansa planned to expand its business with seven new long-haul destinations, they tasked us with creating a website concept that would present those new destinations to users in a way that’s different and innovative.
Step away from typical travel guides
Instead of focusing on pristine beaches and crystal clear ocean as main triggers, we decided to stimulate users to explore the website and book overseas flights with little-known facts about each of the seven destinations Lufthansa wanted to present on the Dreamscapes website.
Bornfight's development team is very strong, and we were all very impressed with what the development and design teams came up with.
We implemented special triggers to encourage users to participate and learn about the destinations. Tailored content, fluid animations and smooth transitions between destinations incited users to stay on the page and keep exploring.
Transform the decision making process
Users tend to continually return to websites and explore available offers and prices before they ultimately decide to buy a flight ticket. To adjust this process, copy and design teams worked in unison to find the best possible way to convey the website’s main story and keep the users interested.
You never know what you’re gonna get
Since life can get pretty predictable, we introduced surprising elements to enhance the user experience. One of those elements was the website content which changed based on the country from which the user visited the website.
Results & awards
Unique users: 226 thousand
Unique website sessions: 294 thousand
Average time on site: 1:21 minutes
Explore the full Dreamscapes website on lufthansa-dreamscapes.com.