Digital Product

Building the (r)evolution of gymnastics which secured a €1.000.000 pre-seed

  • Application Concept
  • Product Strategy
  • UX Design
  • UI Design
  • Back-end Development
  • Front-end development
  • iOS Development
  • Android Development
  • Quality Assurance

World sport, home ground

Elevien is a sports application that enables gymnasts to compete in international tournaments from their own gyms or training facilities — all they need is a smartphone and an internet connection.

 

 

Keeping the sport on(line)

The idea for Elevien was created by a handful of influential gymnastics trainers and judges from Croatia during the peak of the pandemic — when sports competitions were shut down. They approached us to find a solution that would keep gymnastics going by redefining the way competitions are organized and conducted.

 

 

By co-founding this venture together with internationally-acclaimed gymnastics officials, Elevien has a direct line to a vast number of athletes, trainers, judges and gymnastics officials from both the national and international level. This enables us to quickly iterate, test and validate every addition to the platform, and ensure that all upgrades are not just beneficial to the entire platform, but to also provide users with a great experience.

 

 

Pivoting from private to community-led tournaments

The concept for Elevien initially revolved around creating a gymnastics league that would be organized and managed by the Elevien team and fully conducted through the digital platform.

 

 

After a series of user testings held during the course of product development, this idea was scratched in favor of building a platform that would include the entire gymnastics community ​​— from athletes and trainers to judges and tournament organizers.

 

 

Opening the platform to tournament organizers from the gymnastics community enabled Elevien to increase its overall scalability while providing users with a larger number of benefits.

 

 

1000x growth

To maximize its impact, the app functions both as a standalone tournament platform, but also as an add-on that complements existing gymnastics competitions.

Elevien enhances traditional competitions by:

  1. streamlining the process of organization
  2. expanding the number of contestants
  3. helping discover new gymnastics talents
  4. giving users the flexibility to choose how to participate
  5. providing financial benefits to all key user groups
  6. enhancing the global appeal of the sport

 

 

By making gymnastics available to everyone, Elevien boosts the popularity of the entire sport, while at the same time exponentially increasing the number of new competing athletes, available competitions, prize pools and the overall quality of global gymnastics itself.

 

 

Next big thing in competitive gymnastics

For athletes, Elevien completely redefines the way they can enter and participate in gymnastics competitions.

 

 

Crafted for every club

Elevien is built to support gymnastics clubs of all sizes — from the small ones with only a handful of members to massive powerhouses with thousands of members.

 

 

From the comfort of wherever

Elevien offers sports officials full flexibility when it comes to entering gymnastics tournaments and scoring exercises.

 

 

1 million € pre-seed investment

After the finalization of the Elevien MVP and its successful live testing on a handful of international gymnastics tournaments at the start of 2022, the platform secured a pre-seed investment of 1 million € which will be used to further refine the platform before its wide-spread launch later in the year.

Together with the investment, Elevien also attracted high levels of interest from a number of national gymnastics associations that have made plans to implement the platform into their leagues and tournaments.

 

 

Explore Elevien on Apple’s App Store and Google’s Play Store.

Scope of work

Discovery
  • Ideation
  • Workshop
  • User Research
  • Product Concept
  • Production Planning
Strategy
  • Persona Development
  • Stakeholder Alignment
  • Product Roadmapping
  • User Experience
  • Prototyping
  • MVP Definition
Design
  • Digital Identity
  • Art Direction
  • Visual Moodboards
  • UX Design
  • UI Design
Development
  • Back-end Development
  • Front-end Development
  • Web Development
  • iOS Development
  • Android Development
Quality Assurance
  • Usability Testing
  • Performance Testing
  • Functionality Testing